Rebecca Gagnon
Director of Marketing
Rebecca has never had what you’d call a straight-line career, but there’s a pretty clear thread running through all of it: creativity, curiosity, and a fascination with what makes people feel something.
A Suffolk, Virginia native, Rebecca originally earned degrees in Pharmaceutical Science and Biology before eventually trading science for a camera. She spent more than a decade building an award-winning wedding and portrait photography business, then added boutique owner to the mix when she opened AR Workshop Richmond, a DIY home décor studio centered around creativity, community, and making spaces feel more like you.
Turns out, all of that was pretty great training for real estate marketing.
As Ruckart Real Estate’s Director of Marketing, Rebecca is the creative brain behind much of what you see from the team, from the way a 100-year-old Richmond home is introduced to the market to the events, campaigns, photography, video, design, and occasional slightly-unhinged social media idea that make the Ruckart brand feel like Ruckart. She believes the best marketing doesn’t just sell something. It makes people feel something. And in real estate, where home is tied to everything from identity and memories to financial security and building wealth, there are a lot of stories worth telling well.
Her love of houses started long before it became part of her job. As a kid, Rebecca could happily spend hours looking at houses and imagining how people live in them. Today, she’s still endlessly fascinated by the way our surroundings affect how we feel, with an especially soft spot for Richmond’s old homes, original details, and the quirks that would probably send a more sensible person running.
Outside of work, Rebecca is a devoted botanophile with a collection that has somehow grown to more than 80, a frequent sidekick to her French bulldog, and a firm believer that there’s always another place worth seeing. Her travels have taken her from Machu Picchu to England, with many more on the bucket list.
Whether she’s building a campaign, photographing a home, dreaming up an event, or figuring out a completely new way to tell a story, Rebecca approaches marketing the same way she approaches most things: stay curious, pay attention to the details, and never forget there are actual humans on the other side of it.
